Overview
Two Brothers Organic Farms (TBOF) is a regenerative organic food brand founded in 2014 by fourth-generation farmers Satyajit and Ajinkya Hange after they left banking careers to return to their ancestral village of Bhodani in Indapur, Maharashtra. The company cultivates and sells traditionally prepared, chemical-free food while addressing soil erosion, farmer livelihoods and food traceability through cow-based regenerative agriculture.
TBOF combines soil-first farming with a farmer-centred supply chain, working with approximately 5,000 farmers across nine Farmer Producer Companies (FPCs). The company has trained over 20,000 farmers in regenerative practices and helped convert more than 1,000 acres to certified organic land.
Operating under the Amorearth brand, the company has grown from a 32-acre family farm to serving over 700,000 customers in 65+ countries, selling mainly through its own website, along with online marketplaces and offline retail.
Approach
TBOF’s farming is built around healthy soil. It uses native seeds, natural fertilisers made from desi Gir cow dung and urine, mulching and mixed cropping instead of monoculture. Farms are designed like “food forests", where different crops and trees grow together and support each other.
All products are processed in-house in Indapur using traditional methods such as hand-churned bilona ghee, stone-ground flours and wood-pressed oils. The company holds ECOCERT and NPOP organic certifications and follows FSSAI standards.
On the farmer side, TBOF offers hands-on support from sowing to harvest, helps with organic certification and pays about 30% more than market rates. Partner farmers earn an average net income of ₹60,000 per month, with incomes rising steadily year on year.
Key Focus Areas
Cow-Based Regenerative Farming
At the heart of operations are free-grazing native Gir cows, whose dung and urine serve as the sole soil inputs. The milk is a by-product: 10,000 litres daily at the new 5,000 sq.ft. ghee facility transforms into TBOF's flagship A2 Cultured Ghee through the traditional Bilona method. This approach draws carbon into the soil while eliminating synthetic inputs.
Farmer Empowerment & Livelihoods
Through initiatives like the "100 Organic Farmers, 1000 Acres Organic Farms" programme under OrganicWe, TBOF supports smallholders transitioning to organic farming. The company has partnered with Paani Foundation to work with farmers across Marathwada, paying premium prices – for example, paying the Renuka Mata Mahila Shetkari Ghat (an all-women farmer group) ₹11,000 per quintal for urad, significantly above market rates.
Soil Health, Biodiversity & Climate
TBOF maintains its farm as a "food forest" with 25-30 plant varieties including medicinal plants, bordered by 10,000+ Australian pine trees as windbreaks. Farm waste is recycled as mulch rather than burned, improving water retention and soil microbiology. Products are positioned as climate-positive through carbon sequestration in healthy soils.
Recognition & Impact
TBOF grew revenue from ₹38.4 crore in FY24 to ₹108 crore in FY25, sustaining 85–90% annual growth over the last three years. It is targeting ₹200 crore in FY26 and ₹1,000 crore within five years, while expanding its network to support 50,000 farmers. In October 2025, it raised Series B funding – ₹110 crore from 360 One Asset, Rainmatter Investments, Narotam Sekhsaria Family Office and IGNITE Growth LLP.
Recognition
- Featured on Mann Ki Baat for empowering over 9,000 farmers
- Named Vogue India’s No. 1 Organic Brand (2018)
- Ranked #1 Idea to Transform Agriculture by The Better India (2019)
- Highlighted globally by Shopify as a small business changing the world
- Invited to present at Indian Institute of Management Ahmedabad (Feb 2020)
- Featured on the Government of India’s Transforming India portal under Aatmanirbhar Bharat
Key People
- Satyajit Hange – Co-Founder & Farmer (Fourth-generation farmer who worked at Citibank, DBS, Kotak Life Insurance for nearly a decade before returning to farming)
- Ajinkya Hange – Co-Founder & Farmer (Fourth-generation farmer who spent four years in banking at HDFC and HSBC before returning to farming)
